Margin means trading with borrowed money. The appeal is obvious: hold more than you put in, and every move counts for more. What the marketing skips is that leverage adds something buying with your own cash never has — a price at which the position is closed for you, regardless of whether you turn out to be right later.
This is the part people nod at and do not absorb. At two times leverage, a 10% rise doubles to 20% — and a 10% fall does too. Leverage is not an edge and does not improve your odds; it is a volume knob on an outcome you have not changed. If a strategy loses money slowly, leverage makes it lose money quickly.
Your broker requires your own equity to stay above a fraction of the position. Fall below it and you get a margin call: add money, or the broker sells. In fast markets there may be no warning and no conversation — positions are simply closed. The broker is protecting its loan, and its right to do that was in the agreement you accepted.
By construction, a margin call arrives when the price has already moved against you — often in a panic, when the spread is wide and the price is at its least favourable. Plenty of traders are eventually proved right about a direction and are liquidated before eventually arrives. Being right is not sufficient; you also have to still be in the position.
Borrowed money charges interest for as long as you hold, quietly eroding a position that goes nowhere. Forced sales crystallise a loss at the worst price of the move. And the psychological effect is real: leverage makes ordinary volatility feel unbearable, which produces exactly the panicked decisions that cause the damage.